No matter where you are inside M Social Hotel New Year's Eve event (or on our 5,700 square foot outdoor terrace), all guests are GUARANTEED a live view of the Ball Drop on New Year’s Eve during the entire evening. No other Times Square venue can offer the same experience in a luxurious manner.  You’ll forge unforgettable memories while witnessing one of the greatest public spectacles in the world.  

Times Square is world-renowned as the center of the universe. And M Social location is right in the middle of Times Square. There is no other way to experience the ball-drop.  

Beast & Butterflies is a private oasis perched above the electrifying hustle and bustle of Times Square, Beast & Butterflies invites you to lounge, gaze, dream and enjoy cocktails & bites in a vibrant atmosphere inspired by the wonders of New York City. Nestled in an intimate setting, let your wings down and indulge whilst eying New York City’s sparkle. A wrap around 5,700 sqf terrace, an indoor glass perch, Beast & Butterflies lets you soar above the neon glitz whilst surrounded by vivid New York art and galvanizing tunes. 

Have you wondered where the crème de la crème go on New Year’s Eve in NYC?

Be where the world is watching on New Year’s Eve and revel in all the luxury that only NYC can offer! You and your guests will be at the phenomenal 2025 VIP New Year’s Eve Gala at R Lounge, creating a once-in-a-lifetime memory in the heart of Times Square.

This exclusive party is an intimate and refined gathering. The refreshing and stylish R Lounge boasts the best large scenic windows in Times Square on three sides of the Main Room, providing an unobstructed, panoramic view of Times Square AND the iconic ball drop at midnight!

The Gala offers lavish passed appetizers, food stations, sumptuous desserts, a premium open bar, and live entertainment. You can avoid the millions gathered in the streets of Times Square, and mingle with other sophisticated guests.

On Sale Wednesday, 9/18 at 10AM